My 13 Step Marketing Plan


                                                                      I WILL:

  1. Price your home strategically so you're competitive with the current market price trends.
  2. Stage your home to cast a positive light on the features most important to buyers; uncluttered rooms and closets, fresh paint , and terrific curb appeal (as just some examples).
  3. Place 'for sale' signage (when permitted) complete with property flyers easily accessible to drive by and neighborhoood prospects.
  4. Information about your home 24 hours a day, seven days a week. Each caller's inquiry will be followed up with a personal phone call (and summary logged for future communication).
  5. Distribute 'just listed' notices to neighbors, encouraging them to tell family and friends about your home.
  6. Optimize your home's internet presences by posting information of '' a company to distribute to each and every real estate online company (Zillo, etc.) as well as a local and global (particularly Canadian, South American, and Asian) MlS systems, including 25-50 photographs including aerials when appropriate, and a detailed text narrating all the most desireable elements of your property.
  7. Produce a 360 degree virtual tour of your home, placing it on the multiple websites to attact both local and out-of -town buyers.
  8. Create a home book, comment cards and flyers to place inside your property (open house with food and beverage) and take agent business cards and contact for follow up commentary.
  9. Include your home in our company and MLS tours, allowing other agents to see your home for themselves. 
  10. Advertise you home in my real estate magazine and neighborhood, as well as direct-maill campaigns, email campaigns including your own community website, as well as saturation of social media.
  11. Create an open house schedule to promote your property to prospective buyers and market those open houses with E-flyers and Print media.
  12. Target active buyers and investors in my database and my full agent office data base, who are looking for homes in your price range and area.
  13. Provide you with weekly updates detailing my marketing efforts, including comments from the prospective buyers and agents who have visited your home.
Gary Dornfeld
Gary Dornfeld